-- Portugal has an enormous diversity of wine regions, grape varieties, and producers, yet many wines remain far better known locally than outside the areas where they are made. For smaller operations, the demands of winemaking leave limited time and resources for building visibility, creating content, managing online sales, or developing export opportunities. Secret Cellars was built to address that gap by working directly with producers and taking on parts of the process they struggle to manage alone.
Portimã Secret Cellars has launched its wine discovery platform and announced its first two producer partnerships with Quintas de Sirlyn in the Dão region and Joaquim Arnaud in the Alentejo region. The partnerships mark the beginning of a model designed to help smaller Portuguese wine producers reach a wider domestic and international audience through direct collaboration on storytelling, sales, and distribution.
The platform’s approach begins with visiting each producer, walking the vineyards, and documenting the people and stories behind the wines. That content is then published on the Secret Cellars website, where consumers can read about producers, explore regions and grape varieties, and browse wines they may not have encountered otherwise. On the commercial side, Secret Cellars handles online presentation, order management, and export logistics for each producer while keeping the individual identity and story of the winery visible throughout.
“Over the past few years, I have met many Portuguese wine producers and tasted wines that deserve to be discovered by a much wider audience,” said Ivo van Herwaarde, Founder, Secret Cellars. “The challenge is that making good wine and getting that wine in front of new customers are two very different things. With Secret Cellars, I want to help bridge that gap while keeping the producer, the wine and the story behind it visible.”
Two Distinct Regions From the Start
The choice of Quintas de Sirlyn and Joaquim Arnaud as the first two partnerships brings representation from two of Portugal’s established winemaking areas. Quintas de Sirlyn is based in the Dão, while Joaquim Arnaud operates in the Alentejo. Both producers are now featured on the platform with detailed visit stories and their wines available to a broader audience through Secret Cellars.
A Direct Relationship With Each Producer
Secret Cellars works by visiting producers in person, spending time in their vineyards, and learning about their methods and wines firsthand. This direct relationship forms the basis for the content and product listings on the platform, ensuring that each producer’s identity remains central rather than being absorbed into a generic storefront.
An Additional Channel for Producers
For Quintas de Sirlyn and Joaquim Arnaud, the partnership with Secret Cellars provides an additional channel to reach customers in Portugal and in international markets. The platform takes on the work of building online visibility, coordinating sales, and facilitating export, allowing producers to focus on winemaking rather than managing every step of the route to market themselves.
A Discovery Tool for Consumers
For wine buyers, Secret Cellars offers a way to find Portuguese wines that sit outside mainstream distribution. The platform publishes stories from producer visits alongside information about Portuguese wine regions and grape varieties, giving consumers context about what they are drinking and where it comes from before they buy.
Consumers and producers interested in learning more about Secret Cellars and its first partnerships can visit the platform directly.
About Secret Cellars
Secret Cellars is a Portimão-based platform built around discovering Portuguese wine producers, sharing their stories, and connecting them with a wider audience. It works directly with producers to help bring their wines to customers in Portugal and abroad, handling visibility, sales, and export while keeping each winery’s identity at the centre.
More information is available at https://secretcellars.wine/
What is the purpose of the Secret Cellars platform?
Secret Cellars is a Portimão-based platform designed to connect small Portuguese wine producers with a wider audience by managing their storytelling, online sales, and export logistics. It aims to bridge the gap between winemaking and reaching new customers while keeping the individual identity of each winery central to the brand.
Which producers and regions are included in the platform’s initial launch?
The platform has launched with two primary partnerships: Quintas de Sirlyn in the Dão region and Joaquim Arnaud in the Alentejo region. These collaborations provide an additional channel for these producers to reach customers in Portugal and international markets.
How does Secret Cellars help consumers discover Portuguese wine?
The platform serves as a discovery tool where consumers can read producer stories, learn about 14 different wine regions and grape varieties, and purchase wines that sit outside mainstream distribution. It provides context for each bottle through documented visits to the vineyards and the people who make the wine.
CONTACT INFORMATION
Company: Secret Cellars
Address: Portimão, Faro 8500-313
Phone: +351914425462
Website: https://secretcellars.wine/
Release ID: 89203087
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